Post by Owen Y on Mar 14, 2018 8:19:31 GMT 12
According to Bloomberg, Inner Fidelity reports.....
www.innerfidelity.com/content/apple-enter-high-end-headphone-market-bloomberg-reports
Wireless & Noise-cancelling, but maybe don't hold your breath.
" I reckon Apple and Bloomberg's definition of "High-End" is likely quite different from ours.....
Consumers say they want headphones with good sound quality, but studies show styling, comfort, and build quality are more often the deciding factor.
Given that consumers believe they want sound quality but have no idea what that actually means, I think Apple rightly sees that as an open door for the kind of broad market changing campaign that only they, and a rare few others, might be able to pull off. "
www.innerfidelity.com/content/apple-enter-high-end-headphone-market-bloomberg-reports
Wireless & Noise-cancelling, but maybe don't hold your breath.
" I reckon Apple and Bloomberg's definition of "High-End" is likely quite different from ours.....
Consumers say they want headphones with good sound quality, but studies show styling, comfort, and build quality are more often the deciding factor.
Given that consumers believe they want sound quality but have no idea what that actually means, I think Apple rightly sees that as an open door for the kind of broad market changing campaign that only they, and a rare few others, might be able to pull off. "
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