Post by Owen Y on Oct 10, 2019 11:02:45 GMT 12
STEREOPHILE former editor John Atkinson reviews Paul McGowan's "unputdownable autobiography".
Paul McGowan, of course, is CEO of PS AUDIO.
He has an interesting past - " My father swore I would wind up in prison. My mother prayed that I would make it past puberty. "
Paul describes his upbringing in California, being drafted into the US armed forces to Europe, founding PS AUDIO with Stan Warren in the mid-70s, struggling to make money, selling PS AUDIO, co-founding Genesis Technologies, then buying PS AUDIO back again in 1997. Phew.
"...in an increasingly disintermediated world, managing the change in audio retailing from one based on bricks-and-mortar dealers to one combining the smaller number of those dealers with online sales. Perhaps most importantly, Paul worked on developing a sense of community between PS Audio and its customer base with a daily newsletter, a website forum, podcasts, and videos, a concept called "permission marketing," for which Paul rightfully credits Seth Godin. " (John Atkinson's comments are relevant in light of PS AUDIO's recent policy decision to go Direct Sales)
Paul McGowan, of course, is CEO of PS AUDIO.
He has an interesting past - " My father swore I would wind up in prison. My mother prayed that I would make it past puberty. "
Paul describes his upbringing in California, being drafted into the US armed forces to Europe, founding PS AUDIO with Stan Warren in the mid-70s, struggling to make money, selling PS AUDIO, co-founding Genesis Technologies, then buying PS AUDIO back again in 1997. Phew.
"...in an increasingly disintermediated world, managing the change in audio retailing from one based on bricks-and-mortar dealers to one combining the smaller number of those dealers with online sales. Perhaps most importantly, Paul worked on developing a sense of community between PS Audio and its customer base with a daily newsletter, a website forum, podcasts, and videos, a concept called "permission marketing," for which Paul rightfully credits Seth Godin. " (John Atkinson's comments are relevant in light of PS AUDIO's recent policy decision to go Direct Sales)
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