What Hi-Fi reports:
www.whathifi.com/news/ballfinger-launches-plush-reel-to-reel-tape-machine-and-turntable

Announced last week by German company Ballfinger, together with a new Reel-to-Reel tape machine.
www.ballfinger.de/turntable-ps-2

Direct Drive TT with radial (linear/tangential) tracking tonearm, but motor driven I believe.
(Goldmund did something similar 30 yrs ago. So too the Japanese Technics & Mitsubishi linear trackers.)

The tonearm is pivoted, but tracks linearly.

Not so keen on the complexity of mtr-driven tracking, but I like the long arm (which should minimise 'warp-wow'.)

And I think they are right about "the skating force is much more important: it is the main cause of most signal distortions".

Price?

Their product portfolio includes also Swiss mechanical caliber wrist watches (michaelw r u there?).

Bauhaus/modernist/industrial aesthetic.

We've seen 'design' oriented companies targeting the audio and/or vinyl record playing sector recently...

DarkLantern blog - darklanternforowen.wordpress.com

Looks amazing, cant wait too see the price 😗

Manager & Product specialist at Rapallo AV & HI-FI

Unfortunately probably dreamland pricing - did you see that the tape machine was €27,000?

However, interesting design thoughts, I've never seen a radial tonearm quite like that.
And the touch control needs a video to appreciate i expect.

DarkLantern blog - darklanternforowen.wordpress.com

who said germans have no sense of humour...

Schallplattenspieler PS 2

Direkt angetriebener Schallplattenspieler mit aktivem Radialtonarm und Moving Coil System



swiss mechanical caliber is probably $$$$$  unless its swatch